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The environmental impact of denim highlighted in New Mills

NEW MILLS FASHION WEEK: The changing face of denim.

New Mills Fashion Week and Wiseheart and Wild are working together to champion women's creativity for International Women’s Day and throughout the whole of March.

NMFW are taking over the shop window with a display focussing on the environmental impact of denim.

It takes 8,000 litres of water to make a pair of jeans - while it would take around 20 years to drink that amount of water.

In Dakar, Bangladesh, the river has turned black with the dumping of chemical laden water, and some rivers are as alkaline as bleach.

Jeans are the second most bought item of clothing in the UK. 

They were originally designed to be strong, durable, and long-lasting, but the trend for fast fashion has seen jeans quickly discarded.

To reverse this trend you can visit Wiseheart and Wild to see how to repair, renew, and revitalise your denim clothes and re-use them in a useful and imaginative way.

To find out more and to see denim creatively transformed visit the window display of Wiseheart and Wild at 80 Market Street, New Mills. 

Wiseheart and Wild is a textile art studio that stocks a range of carefully sourced fibres and accessories for knitting, weaving, spinning and crochet. 

They support local projects and artists and in March will focus on women artists.

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