Full-service agency Cornerstone Design & Marketing has made a number of new appointments across various departments, increasing its staff to 17.
Latest recruits at the Oldham agency include journalist Gillian Potts, from Stalybridge, and account manager Alana Allan, from West Yorkshire.
Gill Potts has joined Cornerstone’s PR department with an extensive CV and contacts. Her experience includes writing, sub-editing and news gathering for weekly and daily newspapers across Greater Manchester, including the former Tameside Advertiser, where she won the national Newspaper Society Journalist of the Year award.
During her career she has worked on a number of high-profile news stories including the legacy of the Moors murders, Dr Harold Shipman, the murder of British Army soldier Fusilier Lee Rigby, and the Manchester Arena terror attack. In addition to news, Gill has magazine and feature-writing experience on topics including health, wellbeing, families, lifestyle, food and drink, fashion and consumer journalism.
She has also been a freelance writer for agencies across Greater Manchester.
Now at Cornerstone, her writing role includes producing content for business and consumer audiences for multiple channels.
A significant area of her new work covers the UK pharmacy sector for the Care range of family healthcare products, a brand owned by Huddersfield-based Thornton & Ross.
Alana Allan, from West Yorkshire, is another new appointment who joins the agency as an account manager.
She is working with clients including North West Ambulance Service (NWAS), Greater Manchester Combined Authority and LTE Scientific in Saddleworth.
Born in Malaysia, Alana was raised in Holmfirth. She brings with her a wealth of account management experience with global client accounts across a range of industries.
Alana was attracted to Cornerstone because it is a full-service integrated agency, meaning she can work with colleagues across all disciplines, which she enjoys.
Cornerstone, founded in 2007 by managing director David Wadsworth, moved to larger, bespoke headquarters in Oldham late last year and enjoyed growth above 40 per cent in 2019 after multiple contract wins.
Cornerstone works with clients in sectors including gyms and leisure, healthcare, pharmaceuticals, manufacturing, engineering, structural design, property, building society, arts and tourism. In addition, it works with charity and research organisations including Cancer Research UK.
Alana (left) and Gillian.